Catherine Braidy needed an online shop front for their new cake parlour, the site needed ecommerce functionality and needed to reflect the aesthetic of their shop. The team at Catherine Braidy also required print work and branding to accompany the new site.
The design process was aided by the general look of the shop itself, the only requirements from the team was the use of pink and gold. I opted to use a classic serif font for the branding and used a combination of cursive and serif for the mascot. The branding was then used on signage, café barriers, awning and all print materials.
WordPress was a solid choice for the site, Catherine Braidy wanted to maintain and update the site themselves so new products and content could be added. Woocomerce was used for the online ordering section which allows users to build their own cake and place orders for occasions.
The physical shop looks a standout property in the area they are based, the team there are regularly complimented on the overall look of the shop. The website itself has enabled customers to place orders and has allowed the team at Catherine Braidy to keep on top of online ordering which they struggled with prior.
