Entelechy is a flat fee-only financial planning and investment firm. The users understanding is important because it changes how the business works and how people experience it. The website is often the first place people encounter that idea, so it needs to explain things clearly without sounding like a sales pitch.
The biggest challenge here was explanation. Entelechy’s model is straightforward once you understand it, but it’s different enough from traditional financial advice that people often come in with assumptions.
The aim was to slow things down. Explain the approach in plain terms and make it easier for people to decide whether Entelechy is right for them without feeling rushed or pressured. It also needed to support ongoing publishing, as the team regularly shares insights and resources.
Entelechy already had some great branding to work with so I combined the essence of that with elements of the previous design to create a clean, minimal look with strong typography whilst ensuring the strong brand identity was still there. While a full design identity revamp is always exciting, it’s always a great creative challenge to weave existing design elements with a contemporary brand profile.
This website was built on WordPress to ensure that the website and all content on it could be managed with ease by all staff within Entelechy. Being built on WordPress also enures that as the business continues to grow, the website will remain robust and provide a reliably outstanding user experience to customers.
I worked closely with the team to ensure that the product delivered worked perfectly for theirs and their customers needs. The end result was a fully content managed website with a new code base which ensures a stronger user experience, faster load times and a website that competes effectively both in user experience and search engine presence.