Visual Identity
When people think about your business, the first thing that comes to their mind is your logo. Your visual identity is an essential part of your business and one that should be taken just as seriously as any other aspect. In fact, 60% of consumers avoid brands that have odd, unattractive, or unappealing logos, regardless if they received good reviews (Study Finds, 2020).
If you understand something, you should be able to describe it simply. This is also true of logos. The best logos excel in simplicity, are immediately memorable and represent your brand succinctly.
This is what I specialise in. When you look at my brand identity word, you’ll see that the logo designs that I create are vibrant while still remaining simple and contemporary.