Salt Solutions is a consultancy focused on communication, leadership and confidence at work. The business works with individuals and teams across a range of organisations, often in situations where communication isn’t quite working as it should. A lot of the work is practical and personal, which makes the website more important than it might seem at first glance.
The previous site didn’t do a great job of explaining what Salt Solutions actually does. There were lots of services, lots of overlapping ideas, and not much clarity for someone landing on the site for the first time.
The aim was to make things simpler. Clearer service descriptions, a more obvious path to getting in touch, and a structure that could handle changes without becoming messy. It also needed to feel like a real business run by real people, not a generic training provider.
Salt Solutions had branding and a strong palette and had been in place and was a large part of who they are. I kept layouts clean and readable, focused on spacing and hierarchy, and avoided anything that made the site look text heavy or looked cramped. The idea was to let the content breathe and make it easy for visitors to understand what’s on offer without confusion to the user but ensuring the call to actions could be accessed easily.
The site was built on WordPress so content could be updated easily by the team. Services change, wording gets refined and new content always needs to be added without needing a developer to be involved. Templates were kept simple and flexible, with just enough structure to keep things consistent. Custom fields were used to make content management simple and ensure ease of use for the team.
The finished site is clearer and easier to use. Services are explained more simply, contact details are easier to find and the site is much easier to keep up to date. With more breathing space around sections, stronger call to actions and a simple navigation it helps users find what they need and for Salt Solutions it helps grow conversions and leads.