The challenge was explaining SendFinch without turning it into a list of features. Most tools in this space either promise too much or explain too little. Other tools in this space can be expensive especially when you have multiple businesses. The tool needed to sit somewhere in the middle and let people decide for themselves.
The design was kept simple and product-led. No heavy branding, no noise, no steep learning curve. Layouts focus on flow rather than persuasion. Visitors should be able to move through the site without feeling pushed and quickly achieve what they need to do.
SendFinch is a custom PHP build. I handled the frontend & backend development, site structure and worked with APIs, OAuth and creating webhooks. The build prioritises speed and clarity whilst retaining flexibility for its future growth.
The finished tool supports the product without trying to sell it too hard. Visitors can understand what SendFinch does and sign up when it makes sense for them. With a fair price point, gentle learning curve and the overall functionality it achieves the goals set from the start.