If you’re just starting up a website should be one of the most important things to ensure you prioritise. Your website is your storefront to the world, allowing users to see your services, contact you and if you’re an ecommerce store make purchases. Regardless of your business industry a website will help generate leads before you even start trading. Having a site from the word go helps build the reputation right away.
If you’re already trading and looking to grow, then creating or re-designing your website is essential to achieve that growth. Traditional methods such as referrals, word of mouth and advertising will always help but being online and present will expand that audience. If you are planning on targeting customers outside your geographic area then having a wider audience is crucial.
Having a website isn’t just to show users what you offer, it’s a useful tool in streamlining workflow. Whether that’s sales via eccommerce, having user guides, documents and FAQs to offer support or even having contact forms to gain leads. It saves you time on tasks and frees time for other parts of your business.
Over the past number of years customers now expect to be able to engage and interact with businesses online. Whether that’s booking appointments, looking for help or purchasing having a website that offers this is key to customer satisfaction. Ensuring your website has a great user experience and everything they might need is easy to find.
A website is an investment, not only in terms of financial terms but in terms of giving it then time and effort to ensure the site grows, attracts customers, continues to get leads and ultimately save you time. Some of the things you can do to help your site improve is keep it updated, work on your Search Engine Optimisation and if you can commit to it have a blog/news section. When this investment is nurtured it can become the foundation of your marketing strategy.
Ultimately the answer is different for every business, but in general getting yourself online is a wise move and can play a crucial part in growth. If your business is ready to grow and take those next steps then for you the time is now.
